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PRODUCTION MANAGEMENT Wambrook has a dedicated management and market research team. Members of our team have had experiences in well-established international companies . Their role is to monitor the market and provide the necessary feedback to achieve the following: |
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Strategic Planning: |
To identifying key business trends |
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Benchmarking Performance: |
To track sales performance for each division |
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Advertising: |
To Measure the effectiveness of advertising activities |
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Production Management: |
To test new products |
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Category Management: |
To optimize the products mix |
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To evaluate pricing strategy against competitors |
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To understand the role of seasonality in promotion planning |
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Sales Force Management: |
To set the sales force according to market opportunities |